As the holiday season approaches, savvy online store owners know the importance of fine-tuning their product pages to maximize sales. With shoppers on the lookout for seasonal deals and gifts, ensuring your BigCommerce store is well-merchandised can make all the difference. Enter Magic Sorter from Your Store Wizards — the app that lets you drag and drop your products exactly where you want them on your category pages. Here’s why Magic Sorter is a must-have tool for your BigCommerce store as you gear up for the holidays:
1. Highlight Hot Seasonal Items
This time of year, customers are flocking to your store looking for seasonal must-haves. Whether it’s holiday-themed products, best-selling gifts, or limited-edition merchandise, Magic Sorter makes it easy to push these hot seasonal items to the top of your category pages. By placing them front and center, you make sure customers can find them quickly, driving higher sales and a better shopping experience.
2. Capitalize on Manufacturer Promotions
Are you running special promotions with certain manufacturers this holiday season? Maybe a brand has given you additional discounts or promotional allowances to spotlight their products. With Magic Sorter, you can easily move these items higher on your category pages, giving them premium placement that ensures they don’t go unnoticed. Maximize those extra deals and give your holiday shoppers the best bargains.
3. Boost Revenue with Paid Placement
Many manufacturers are willing to pay for preferred placement on your site, especially during the busy holiday season when visibility is key. Magic Sorter gives you the flexibility to offer premium spots to those manufacturers, allowing you to boost your revenue while ensuring their products are featured where customers will see them first.
4. Move Non-Seasonal Items Out of the Way
Not every product in your store is ideal for the holiday rush. Magic Sorter allows you to push non-seasonal or slower-moving items further down the page, making space for hot sellers and holiday-specific items. By decluttering your category pages, you give customers a more curated shopping experience that focuses on what’s relevant this time of year.
5. Avoid Out-of-Stock Frustration
The last thing you want during the holidays is for out-of-stock products to block your prime real estate. Magic Sorter helps by flagging out-of-stock items, allowing you to move them out of the way and ensure customers are directed to products that are available for purchase. This way, shoppers can find what they need without getting frustrated by unavailable options.
Magic Sorter is the perfect tool to help you manage your BigCommerce store this holiday season. From highlighting seasonal favorites to pushing out-of-stock items out of view, it gives you the control to optimize your category pages for better sales and a smoother shopping experience. Get Magic Sorter from the BigCommerce App Store today and make this holiday season your most successful one yet!
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at scott@yourstorewizards.com.