In the highly competitive world of online shopping, visibility and driving sales is paramount. One of the most effective ways to increase sales is by submitting your products to various shopping feeds, especially Google Shopping. Shopping feeds are essential for eCommerce stores because they allow products to be listed on comparison shopping engines (CSEs) and in search results, reaching a wider audience and ultimately driving more sales.
Google Shopping, in particular, plays a crucial role in eCommerce. It allows potential customers to discover products directly through Google’s search results, giving retailers a significant opportunity to increase their visibility. When a user searches for a product on Google, they often see a carousel of product images, prices, and store names at the top of the search results page. This feature makes it easier for shoppers to compare prices and products from different retailers, enhancing their shopping experience.
Submitting your products to Google Shopping and other CSEs is not just about visibility; it’s about driving qualified traffic to your store. These platforms attract users who are actively looking to buy, meaning they are more likely to convert into customers. By ensuring your products appear in these feeds, you are positioning your store to capture this high-intent traffic, which can lead to a significant boost in sales.
The Variety of Feed Management Tools for BigCommerce
BigCommerce provides store owners with numerous options for submitting their products to Google Shopping and other CSEs. However, not all feed management tools and services are created equal. The market is flooded with various apps and services, each promising to help you manage your product feeds efficiently. While some may offer basic functionality, others provide more advanced features and support.
When choosing a feed management tool for BigCommerce, it’s essential to consider several factors. Many tools offer similar core functionalities, such as creating and submitting product feeds to various shopping engines. However, the differences often lie in the details: the level of support provided, the range of channels supported, the expertise of the service provider, and the overall ease of use.
For example, some feed management tools are self-service, meaning you must set up and manage your feeds independently. While these tools can be cost-effective, they may require a significant time investment and a steep learning curve. On the other hand, managed services handle the setup and ongoing management of your feeds, freeing you from the technical aspects and allowing you to focus on running your business.
Choosing the Best Feed Management Tool for BigCommerce
Selecting the right feed management tool for your BigCommerce store involves more than just comparing prices. It’s about finding a solution that meets your specific needs and helps you achieve your business goals. Here are some key factors to consider when evaluating feed management tools:
- Support and Expertise: Look for a provider with a proven track record and deep expertise in product feeds. A company that offers excellent customer support can help you navigate any issues that arise and ensure your feeds are optimized for maximum visibility and performance.
- Channel Support: Ensure the tool supports all the channels you want to target, including Google Shopping, Bing Shopping, Facebook, and other CSEs. The more channels your products appear on, the greater your reach and potential sales.
- Automation and Features: Advanced features like automated feed updates, error reporting, and optimization tools can save you time and improve your feed performance. Consider tools that offer these capabilities to streamline your feed management.
- Pricing: While cost is an important factor, it shouldn’t be the sole determinant. Evaluate the value you’re getting for the price, including the level of support and additional features. Sometimes, a slightly higher-priced tool can offer better long-term ROI by driving more sales and reducing your workload.
The Best App for Feeding Your Products to Google Shopping for BigCommerce
When it comes time to choose an app to feed your products to Google Shopping, we recommend our own: Feed Wizard from Your Store Wizards. We have been in the business of managing product data feeds since 2003 and we have established ourselves as a trusted and knowledgeable provider in the industry.
Unlike self-service apps, Feed Wizard is a fully managed service. This means that our team handles the entire process for you, from setup to ongoing feed management. Here are some key benefits of using Feed Wizard for your BigCommerce store:
- Comprehensive Setup and Management: Our experts take care of everything, ensuring your product feeds are set up correctly and optimized for maximum visibility. This includes mapping your product data to meet the requirements of each shopping engine and regularly updating your feeds to reflect any changes in your inventory or pricing.
- Extensive Channel Support: Feed Wizard supports a wide range of shopping engines, including Google Shopping, Bing Shopping, Facebook, and more. This multi-channel approach helps you reach a broader audience and drive more sales.
- Expertise and Support: With over two decades of experience in managing product feeds, Your Store Wizards brings a wealth of knowledge to the table. Our team is always available to assist with any issues and provide guidance on best practices for optimizing your feeds.
- Error Handling and Optimization: Feed Wizard continuously monitors your feeds for errors and works to resolve any issues that arise. This proactive approach ensures your feeds are always in top shape, helping to improve your product visibility and drive more traffic to your store.
- Time-Saving: By using Feed Wizard, you can focus on other aspects of your business. The managed service model means you don’t have to worry about the technical details or spend time learning how to use a complex tool.
Submitting your products to Google Shopping and other comparison shopping engines is essential for driving visibility and sales in today’s competitive eCommerce landscape. While there are many feed management tools available for BigCommerce, not all are created equal. It’s crucial to choose a tool that offers the right combination of support, channel coverage, ease of use, and advanced features.
Feed Wizard from Your Store Wizards stands out as the best app for managing your product feeds for BigCommerce. With our fully managed service, extensive expertise, and comprehensive support, Feed Wizard takes the hassle out of feed management and allows you to focus on growing your business. By leveraging our experience and dedication, you can ensure your products are always visible to potential customers, ultimately driving more sales and success for your eCommerce store.
Do you want more information about Feed Wizard, or any of our services for BigCommerce? Just drop us an email at support@yourstorewizards.com and we’ll be more than happy to help!
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at scott@yourstorewizards.com.