Search Magic | Google Analytics 4 Update Information

As you know, Google will be sunsetting the current version of Google Analytics on June 30, 2023 with a complete switchover to GA4 happening on July 1, 2023. While most store owners have already set up a GA4 analytics profile, we encourage those who haven’t take a moment to set one up before June 30th.

In order to avoid an interruption in the reporting of Search Magic search data, we converted our current Google Analytics integration to GA4 earlier today.  This will require you to update your Search Magic settings in your Dashboard with your GA4 Property ID.  Instructions for completing the necessary steps can be found here.

With the switchover to GA4, there are some important things to take note of:

  • Search Magic reports will only show data going back to the day your Audience was created in GA4.
  • For users setting up GA4 for the first time, there will be a 24 – 48 hour delay for data to initially display in your dashboard as Google works to collect data in your analytics account.

Thanks for using Search Magic and should you need additional support, please visit or email

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