Your Store Wizards April 2019 Update

Scott Sanfilippo
Scott Sanfilippo

It’s hard to believe the first quarter has come and gone. For many eCommerce store owners, the momentum of holiday shopping continues into the first few weeks of the new year as gift cards are redeemed, exchanges are made, and accessories bought for all the presents received.

The first quarter also is a time for merchants to evaluate what they did right and what they did wrong during the holiday season and make adjustments to ensure that the new year is one full of success.

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The Need for Speed Requires a Need for Launch Customers!

When it comes to browsing the web, whether it be on mobile or desktop, speed is paramount. Nobody wants to wait for pages to load, especially those using mobile devices, which is why responsive and adaptive design for websites has become the standard.

The “need for speed” forced developers and designers to build sites that load quickly, employ a minimal amount of code, and ditch many of the bells and whistles that looked pretty on a site years ago, but are just useless add-ons today.

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Your Store Wizards March 2019 Update and Introduction

Scott Sanfilippo
Scott Sanfilippo

Greetings eCommerce Veterans!

I’d like to take this opportunity to update you on some of the exciting things happening here at Your Store Wizards.

First off, allow me to introduce myself.  I’m Scott Sanfilippo, the GM here in the world where our wizards work their magic to help your store generate more sales.  I joined the team in October 2018 following a 25-year career as both an eCommerce store and a website development/Internet marketing company owner.

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ITP – Intelligent Tracking Prevention… Introducing Magic Pixel

Would you drive your car without being able to tell how fast you’re driving?  Or how much gas is left in the tank? No Way!  So why would you run advertising, affiliates, or even try to analyze your traffic without accurate reporting?    Every service out there you use needs some tracking script installed and tuned to work well, and with the latest browser changes and script updates, it gets even worse.  How would you like to be able to know that it’s taken care of, and any future updates will just be handled for you?  Magic Pixel, supported by your trusted team of Wizards is here to solve the problem.

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Merchant Spotlight: TwirlyGirl

Cynthia Jamin is a survivor.  A survivor of a childhood filled with abuse that took her innocence away.  She’s also a survivor in an industry that’s extremely competitive – eCommerce.

Cynthia built a business based on bringing young girls happiness and joy in a childhood she never had.  By channeling that part of her life she missed into creative energy, a new chapter in her life began.

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Going Responsive is Easier Than You Think

If you’re still using a desktop website and a mobile website, the time has come for upgrading to a responsive design.  If you’re a Yahoo! Store and haven’t updated your website to a responsive theme, the time has come – and it’s easier than you may think.

Users of Big Commerce and Shopify are most likely using responsive design as most of the core themes on these platforms are newer – but merchants that have been online and selling for many, many years are most likely still using desktop and mobile websites.

If you’re on Yahoo! Store, there’s never been a better time to go responsive and ditch the mobile website.

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Priority Support Wizard

We originally launched Priority Support Wizard and we got a lukewarm response.  We decided to survey our customers to find out what exactly they would like in a support program and what we found is that our customers want a “proactive” support, not a “reactive” support program.

So we’re re-launching a brand new Priority Support Wizard with all new features as requested by our customers!  Priority Support Wizard is a retainer based store support program that provides a dedicated success coach who will provide suggestions for ongoing site upgrades that we will perform as part of your support program, amazingly fast turn around times for support you need, no quoting necessary for website work and a dedicated support channel.

Your Store Wizards is proud to launch Priority Support Wizard just in time for the holidays and beyond! Learn more about our exciting support offering detailed here for your convenience…

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