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What Are Canonical Tags and Why Do I Need Them?

Online marketing experts who are well connected know for a fact that SEO isn’t dead, no matter how many times it’s been reported to be. The truth is— it had just evolved over time. One of the newer additions of SEO essentials is the use of canonical tags, which all SEO professionals know is a […]

The Checkout Process: What You Need to Know…

Have you given your checkout process a lot of thought? Many retailers seemed to have overlooked this portion, instead focusing more on the homepage and the product pages, on design and marketing, and on customer service. These are all very, very important to your business, of course. However, there is one other thing that you […]

Checkout Wizard Customers: Updating Settings for New Mastercard Bin Numbers

If you currently have Checkout Wizard from Your Store Wizards, you may need to make some changes to your Checkout Wizard for the new release of Mastercard’s Bin Numbers.  If you do not have Checkout Wizard from Your Store Wizards you will not need to make any changes – of course now would be a […]

Up-Selling and Cross-Selling… What You Need to Know

Many online retailers still don’t capitalize that much on offering both alternative and supplementary products in their eCommerce stores. According to Baymard Institute’s research of the top 50 ecommerce sites, only 42% actually tap into this beneficial marketing strategy. What more for those stores that are not in the top 50 list? Hence, it only […]

Rich Snippets and Microdata: A Beginner’s Guide

Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence. But have you ever heard of rich snippets and microdata? Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with […]

What Do You Know About Your Customers?

Apart from your initial market research, it’s essential that you continuously collect customer information every chance you get. In any business, as such info is a gold mine. These days, having excellent customer service is a great way to stand out from your competition. It’s the secret to repeat business, which can skyrocket your profit, […]