BigCommerce just launched their newest feature called multi-storefront. With multi-storefront, merchants can create and manage multiple unique storefronts within a single system, powered by BigCommerce or by a 3rd party, headless solution such as Next.JS, Contentful, WordPress etc.
By using multi-storefront, merchants can streamline their operations, save on implementation and maintenance costs and deliver tailored shopping experiences for the needs of different buyers.
So who exactly can benefit from multi-storefront?
- Merchants that manage a brand portfolio and want a website for each brand.
- Merchants that sell into multiple customer segments (B2B/B2C) and want a website for each segment.
- Merchants that sell into multiple regions and want a website for each region.
When using BigCommerce’s multi-storefront feature, merchants can effortlessly grow into new markets by creating custom storefront experiences for various buyers without additional work. Plus, they benefit from reduced costs thanks to streamlining their eCommerce operations.
Multi-storefront also helps with data-driven decisions for your business with a unified data source — view storefronts analytics and generate reports within a single dashboard.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at firstname.lastname@example.org.