By now you probably have heard of a new law that went into effect on January 1, 2020, in the state of California. Designed to protect consumer rights in relation to how businesses collect, use, and share information from website visitors, the California Consumer Privacy Act (CCPA) may or may not impact your eCommerce business.
While the CCPA impacts any for-profit business that transacts in the state, whether or not your company needs to comply is an important question on the minds of many small business owners.
Many can breathe a sigh of relief as the thresholds that a business must meet that would subject them to CCPA are somewhat high.
If your business:
- Is a for-profit entity, and
- Does business in the state of California, and
- Collects personal data from customers residing in the state such as an address, email address, phone number, etc.
And your business:
- Has annual gross sales in excess of $25M, or
- Buys, collects, receives, processes, sells, or shares the personal information of at least 50,000 California consumers, households, or devices per year, or
- Generates at least 50% of annual revenue from selling the personal information of California residents…
You are subject to the CCPA.
As long as your business does not meet any of the three bullet points in Part 2 above, you should not be subject to CCPA.*
If you are in doubt as to whether or not your business is subject to CCPA or would like to read more detailed information regarding the law, definitions of consumers and customers, what collected information is subject to CCPA, and more, our partners at BigCommerce have created a very detailed support article that can provide more information. To read more about CCPA, please click here.
If it is determined that your business does indeed need to comply with CCPA and need help implementing a solution, please contact us at support@yourstorewizards.com.
* The purpose of this article is to provide general advice and should not be considered a legal interpretation of the law. If you are unsure whether or not your business is subject to CCPA, please contact a qualified attorney for advice.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at scott@yourstorewizards.com.