Category: <span>Marketing</span>

Discover More than 150 New Updates in Shopify Editions Summer ’25

If you’ve ever wondered what the future of ecommerce looks like, Shopify just dropped the answer—and we spent much of the morning pouring through their latest release and, well… we’re pretty excited! The Shopify Editions Summer ’25 update is packed with over 150 enhancements and new features designed to help merchants grow their business like […]

Tips for Making Sure Your Email Marketing Sends the Right Message

Email marketing remains one of the most cost effective tools for eCommerce store owners to connect with customers, promote products, and drive sales. However, finding the right email frequency is a delicate balance. Sending too many emails can lead to customer fatigue and increased unsubscribe rates, while sending too few might result in missed opportunities […]

How to Find Products Missing Images on Shopify

Just the other day, we announced that our popular Your Store Tools suite, trusted by hundreds of BigCommerce store owners for over two years, is now available for Shopify stores! One of the tools in this suite is our Missing Product Images Finder, a free resource designed to make sure every product and variant in […]

Millennials Dominate Social Shopping: What This Means for Your eCommerce Strategy

Millennials have officially overtaken Gen Z in the social shopping game, according to new research from the Retail Technology Show (RTS). The findings reveal a surprising shift: Millennials are now the biggest spenders on TikTok, Instagram, and Facebook. If your eCommerce store isn’t already leveraging these platforms to reach this highly engaged audience, now is […]

A Jolly Holiday: eCommerce Sales Set to Grow 7% – 9% for 2024 Season

As the holiday season inches closer, eCommerce store owners are gearing up for one of the busiest times of the year. Deloitte’s annual holiday retail forecast has some predictions for what we can expect, and while growth is still on the horizon, it’s not going to be as fast-paced as last year. But don’t worry—there […]

The Importance of a Compelling ‘About Us’ Page for Your eCommerce Store

When running an eCommerce store, it’s easy to focus solely on look and feel of your site and the quality of your products. But one critical page often gets overlooked — the ‘About Us’ page. This page isn’t just a place to slap a company history or a few vague statements about values. Instead, it’s […]

Unique Coupon Codes and BigCommerce: A Marketing Game-Changer

When it comes to communicating and rewarding your customers, personalized marketing can be a game-changer. One effective way to achieve this is by using unique coupon codes. These codes not only provide customers with the perception of an exclusive reward but also helps you to track and analyze customer behavior more effectively. Today, will delve […]

A Practical Guide to Using the Various Price Fields in BigCommerce

Understanding how to leverage the various price fields in your BigCommerce store can be a game changer with how you set prices, implement strategic promotions, and ultimately boost your sales. This walk through of the various BigCommerce pricing fields and how to use them can help set your store up for eCommerce success. Default Price […]

Don’t Underestimate the Power of Your Store’s “About Us” Page

In the ever-changing world of eCommerce, where attention spans are short and choices are a-plenty, simply offering great products and competitive prices isn’t enough. Today’s customers crave connection, seeking brands that resonate with their values and tell a compelling story. This is where your “About Us” page transforms from a dusty website afterthought into a […]

Harnessing the Power of Product Data Feeds Using Feed Wizard

Product data feeds play a pivotal role in how products are discovered and compared across major search engines and shopping platforms. However, managing these feeds is often a complex and time-consuming task. This is where Feed Wizard from Your Store Wizards steps in – a fully managed service designed to take the burden off store […]