If you’re a BigCommerce store owner, getting your products into shopping channels such as Google, Facebook, Microsoft Ads, Amazon, Walmart, eBay, Wish, Pinterest, and Snapchat is going to get a whole lot easier!
Today, BigCommerce announced that they have acquired Feedonomics, a full-service data feed management platform that enables merchants to grow and succeed on hundreds of global marketplaces and advertising channels.
Many online store owners just list their products on Google and stop there. They may not take advantage of a true omnichannel marketing strategy that could expose their products to new markets due to technical limitations of their store’s platform or limited technical knowledge of how to list products in these marketplaces.
As we all know, shoppers today shoppers expect to discover and purchase products wherever they are, and therefore the ability to list and sell across multiple channels is imperative for merchant growth.
With BigCommerce’s acquisition of Feedonomics, we can expect to see a seamless integration that will easily allow a store owner to take advantage of sales channels they never were able to before which can lead to tremendous growth opportunities.
If you’ve been thinking about moving your online store to BigCommerce, there’s no better time than the present to start planning a site migration. Even though the holiday season is right around the corner, now is the perfect time to begin planning.
Site migrations take several months to complete from pre-planning, to design and programming, and finally pre-launch testing, it’s a big undertaking but one that can be completed during the 3rd and 4th quarter so you can roll into the new year ready to launch a new eCommerce store once the holiday rush is over.
2022 can be the year you break out into the omnichannel world with a brand new store powered by BigCommerce and Feedonomics. Contact us today to discuss your platform migration and have us set you up with a FREE trial store! Then, stay tuned for more information on how Feedonomics will integrate with BigCommerce as more details are released.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at email@example.com.