2020 was a challenging year for many businesses – both bricks-and-mortar and online. Many plans were quickly upended due to COVID-19 and the restrictions put on our daily lives.
Those that relied heavily on in-store revenue scrambled to set up an online store, or tweak an existing one to meet the needs of their customers. As seasoned eCommerce pros know, neither is an easy task!
If we’ve learned anything from 2020, it’s that having an effective online store is crucial to any business’s success.
We all know that growing an online business doesn’t happen overnight. It takes time, marketing, determination, and hard work to build a customer base and obtain good search engine rankings. However, one thing that can be accomplished quickly is setting up your online store.
Looking back ten years ago, the process for opening an eCommerce store was daunting. Shopping cart software was not as intuitive and easy-to-use as it is today and you needed to have at least a basic understanding of HTML.
Fast forward to today and the process for setting up a store is a whole lot easier and managing it is simpler than ever. As a BigCommerce Preferred Partner, we’re offering you the opportunity to download a free copy of the ultimate bricks to clicks guide to offer guidance from step one to the finish line.
With the process broken down into 3 major pieces, you can create a framework that becomes easy to follow, making the transformation of your existing physical store into an online shop as simple as possible. To get an idea of what the process looks like, here is an example of a great framework to follow:
1. Lay the groundwork with pre-launch preparation.
- Determine your primary customers
- Choose your domain name
- Select your initial product launch
- Research the competition
- Set up your payment methods and shipping costs
2. Optimize your store.
- Storefront design
- Product descriptions
- SEO content
3. Market your store.
- Website performance
- Outbound marketing strategy
- Applying keywords
The free guide “From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar Store” is available for reading online or you can download it as a PDF. In addition, we’re offering our clients the opportunity to receive 1 Month Free on top of the regular BigCommerce 15 day free trial, to help you get your business online quicker.
Of course, we’re here to discuss not only getting your bricks-and-mortar store online, but moving your existing eCommerce store to BigCommerce. Just contact us for more information.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at email@example.com.