Year: <span>2019</span>

Search & AMP: Two Must-Haves Moving into the Holiday Season

With the start of September, store owners really only have 60 days to make sure their site is ready for the holiday shopping season. Over the past few years, we’ve seen shoppers take to shopping earlier and earlier thanks to stores pushing out sales and promotions before the traditional start of the season – Black […]

ICYMI: Test Your Store With These Free Tools

At Your Store Wizards, one of our goals is to make sure our client’s stores are up-to-date with whatever changes the search engines and service providers throw our way that can impact visibility.  At the same time, we’re always looking for ways to help store owners save time managing their store. With that in mind, […]

Changes Coming to Google Shopping Ads September 30, 2019

Merchants take note, important changes are coming to Google Shopping ads beginning September 30, 2019 in relation to unique product identifiers (UPIs). Scott SanfilippoScott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006.  In 2001, he co-founded the eCommerce design […]

Your Store Wizards August 2019 Update

Just a few weeks ago we held our quarterly leadership meeting. This virtual gathering is something we began doing about a year ago and is a day full of reviewing what we accomplished in the previous quarter, setting our goals for the current, and planning for the future. When planning out “what’s next,” we work […]

Surprise! The Holidays are Closer than you Think!

August is upon us and that means we’re inching closer to the busiest shopping season of the year.  So I need to ask, “are you ready?” This year, Thanksgiving falls late which means the period between Black Friday and Christmas is a week shorter.  If you’re like me, that means I have even less time […]

Survey Says! Let Us Know What You Think About an eCommerce Meet-Up

The question always comes up, “are the wizard’s ever going to do a meet-up or some type of get together for eCommerce store owners?” Well, I’m here to say…. maybe!  That’s right, we’re considering many different options for such an event and I’d like your feedback. Scott SanfilippoScott Sanfilippo began his eCommerce journey in 1994 […]

Meet the Wizards: Brett Bittke, Developer

When you type something in a search box on a Yahoo! Store running our flagship product, Search Magic, and you’re matched with exactly the product you were looking for, thank Brett Bittke! Brett is the main developer behind our search application that provides Yahoo! Stores with advanced search capabilities that aren’t found in the eCommerce […]

Support for Pinterest Added to Feed Wizard

Feed Wizard, our comparison shopping engine (CSE) feed management application, now supports the popular social media app Pinterest. Scott SanfilippoScott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006.  In 2001, he co-founded the eCommerce design and marketing firm Solid […]

Favicons Arrive in Mobile Search Results. Is Your Store Ready?

Favicons have been around for a while and by now you probably (aka should) have one for your website.  In short, a favicon is that little graphic that appears in the left corner of your browser tab that allows you to quickly identify the site that’s loaded in the tab. Scott SanfilippoScott Sanfilippo began his […]