Every year, Google makes changes to the “product data specification” for Google Merchant Center. As most online merchants know, Google Merchant Center acts as the control center for your physical products in AdWords. Google’s intent is to always create a better shopping experience for it’s users. Starting June 25th 2018, Google has made the following […]
Whenever you visit an eCommerce store, it’s usually because just want to browse through or you’re probably looking for something specific. Either way, you will have to navigate your way across the categories, various product pages, multiple pieces of information, blog posts, and more. Unlike a simple business website or personal blog, navigation is a […]
If you haven’t yet stopped to read about the GDPR (General Data Protection Regulation), you probably have heard the term thrown around. Even though the GDPR is a regulation for the EU (European Union) – it does have some implications for US based businesses. We’re going to take a minute to explain what this means […]
Having the best product images count a lot. But they won’t work as much without effective, well-written product descriptions. These two go together, creating a powerful tandem that enables people to understand and picture what your product can do for them. Thus, when coming up with your product pages, you need to take into consideration […]
It’s no secret that plenty of traditional brick and mortar businesses have long expanded their operations to the world of e-commerce. Online merchants have grown tremendously because of the emergence of the shopping cart technology, the huge development in online transactions, and more. However, along with these developments are the technical problems that sometimes can’t […]
If you don’t know the meaning of IG until now, you’re way behind in online marketing. It’s high time to catch up— ASAP! With tons of businesses popping up on Instagram every single day, it’s a huge question mark if your ecommerce business isn’t on this super popular marketing platform yet. Your social media marketing […]
With the recent push for all websites to be SSL by July 18, 2018 – Yahoo’s Legacy Search, which is not compliant with SSL will reach it’s end of life on April 30, 2018. You will see a notice inside of your store editor. It will look something like this… There are solutions and […]
Never underestimate the persuasive power of words when it comes to marketing and sales. As a business owner, marketer, or operator of an eCommerce site, it’s essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product […]
Imagine going hunting in the woods and shooting aimlessly without a target. Do you think your hunt would actually be successful? Or what if a pilot kept flying a plane with no specific destination? The pilot would most likely end up out of fuel. Well, obviously neither scenario would end up with good news. It’s […]
Being the “new kid on the block” can be daunting, especially with so many competitors out there today. Not all eCommerce businesses thrive. Actually, most end up closing shop when they don’t know what exactly to do and are not guided properly. But you’re in luck because now you can find out which strategies to […]