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Author: Scott Sanfilippo

Top 5 Reasons Why eCommerce Stores Must Leverage Google and CSE Product Feeds

In the highly competitive world of online retail, eCommerce store owners are continuously exploring new avenues to broaden their market presence and increase sales. We live in a time when consumer preferences and shopping habits are constantly shifting, making it crucial for businesses to adopt strategies that not only keep them relevant but also put […]

The Pros and Cons of Guest Checkout vs. Account Registration

In the rapidly expanding world of eCommerce, the overall customer experience is ultimately what is going to set you apart from your competition. One critical aspect of this experience is the checkout process. A significant number of consumers prefer checking out as guests rather than creating an account on an eCommerce website. This trend raises […]

Introducing the Next Generation of Magic Edit Our Powerful Google Chrome Extension

We’re excited to announce that the latest version of our Magic Edit extension for Google Chrome is now available.   Since the first version of this free tool was released in 2019, it’s gone through several updates from cosmetic to supporting additional platforms, and today’s release of Magic Edit 2.0 makes it better than ever. For […]

Shopify vs BigCommerce: Choosing the Right Platform for Online Success

Selecting the right platform for your online store is a crucial decision for your eCommerce business’s success. Two of the most prominent players in this arena are Shopify and BigCommerce. While both platforms offer robust features for building and managing online stores, they have distinct characteristics that set them apart. In this blog post, we’ll […]

The Pros and Cons of Setting a Minimum Order Amount for Your eCommerce Store

In the constantly changing eCommerce world, store owners are always on the hunt for strategies to maximize profits and enhance the customer experience. One such tactic is setting a minimum order amount—a policy that can significantly impact both the business’s bottom line and its relationship with customers. While it appears straightforward, implementing a minimum order […]

How to Update Products in BigCommerce Using Only the SKU

Running an online store on BigCommerce just got a whole lot easier, thanks to the latest updates to our Your Store Tools suite. These enhancements are designed to save time and streamline product management, making the process more efficient than ever. Here’s a deep dive into what these updates entail and how they can benefit […]

Navigating a New eCommerce Challenge: Google Chrome’s Shopping Insights

Google Chrome has always been more than just a browser. It’s a gateway to the web, a platform for innovation, and now, with the rollout of new Google Shopping Insights, it’s about to become an indispensable tool for savvy eCommerce shoppers and a new challenge for store owners. Google Shopping Insights: A Brief Overview The […]

Strategizing for Success: Black Friday & Cyber Monday Sales with Effective Shipping Promotions

As the holiday season approaches, eCommerce businesses are gearing up for the two most significant shopping days of the year: Black Friday and Cyber Monday. These hallmark days are not just significant cultural events; they’re pivotal for retailers. According to Adobe Analytics, consumers spent a record-breaking $9.12 billion online on Black Friday in 2020, and […]

Maximize Your Holiday Sales with Your Store Wizards!

The holiday season is just around the corner, and we at Your Store Wizards are buzzing with excitement! We understand that this is a crucial time for eCommerce store owners, and we’re here to ensure you have all the tools and support you need for a successful festive season. Whether you’re dealing with last-minute preparations […]

Important 2023 Holiday Dates for eCommerce Store Owners

We’ve stepped into the final stretch of 2023, and guess what’s around the bend? Yes, the peak sales season of the year! If there are still items lingering on your holiday checklist, it’s the moment to tick them off. With the consistent surge in online shopping, this festive season is gearing up to outdo previous […]