If you’ve ever wondered what the future of ecommerce looks like, Shopify just dropped the answer—and we spent much of the morning pouring through their latest release and, well… we’re pretty excited!
The Shopify Editions Summer ’25 update is packed with over 150 enhancements and new features designed to help merchants grow their business like never before. As developers, we’re genuinely excited by what this means not just for us—but especially for store owners. Whether you’re looking to streamline operations, upgrade your checkout, go global, or tap into the power of AI, Shopify’s latest update puts the tools right in your hands.
Let’s dive into the biggest highlights of what Summer ’25 has to offer.
Horizon: A Whole New World of Theme Design
Shopify’s new theme foundation, Horizon, is a game-changer. It brings a fresh, modern approach to store design with 10 stunning new themes built for conversion—and flexibility. Merchants can now:
- Start with any of the 10 new Horizon themes.
- Customize every inch of the theme using theme blocks.
- Generate custom blocks using AI—just describe what you need, and Shopify makes it happen.
- Even describe your brand and let Shopify generate a fully personalized theme for you in seconds.
- And with a massively upgraded theme editor featuring features like hover-to-preview, copy-paste blocks, conditional settings, and one-click text edits, designing your store has never been easier.
Sidekick Gets Smarter—and More Helpful
Shopify’s built-in AI assistant, Sidekick, is no longer just a helpful bot—it’s practically your new business partner. In Summer ’25, Sidekick:
- Understands 20 languages, making it more accessible for global teams.
- Can perform multi-step reasoning to help you strategize, plan marketing campaigns, and troubleshoot sales dips.
- Generates product imagery from a few keywords.
- Is now available on mobile and even supports screen sharing with voice chat, so you can literally talk through tasks.
Whether you’re managing your store from your laptop or your phone, Sidekick is ready to help wherever you are.
Checkout Just Got Better (and Faster)
Summer ’25 brings new features to the checkout experience. Highlights include:
- Flat rates for split shipping, so customers don’t get hit with unexpected costs.
- The ability to checkout in Roblox—yes, really.
- Shop Pay Installments in Canada.
- A redesigned Thank You and Order Status page guide.
- Faster checkout page loading (nearly 2 seconds faster!).
- More flexible delivery options, like pickup or alternate addresses for out-of-stock items.
- Enhanced fraud prevention using AI models.
Shopify also added carbon-neutral shipping options at checkout (via the Planet app) and PCI DSS V4 compliance for secure, scalable commerce.
Going Global Has Never Been Easier
Running an international business used to be a logistical maze. Not anymore. With Summer ’25, Shopify has:
- Expanded Shopify Payments to 16 new countries (hello Mexico, Norway, Greece, and more).
- Enabled multi-entity selling and multi-currency payouts from a single store (exclusive to Plus merchants).
- Included duties and taxes in product prices, improving transparency.
- Introduced Delivered Duty Paid shipping labels for international.
- Launched Tariffguide.ai for HS code classification.
- Upgraded Markets to allow for submarkets (e.g., a unique experience for French buyers within Europe).
- Improved cookie consent, privacy controls, and GDPR compliance.
It’s now easier than ever to tailor your storefront for every country, currency, and language.
Marketing Made Smarter
Whether you’re sending emails or setting up automated campaigns, Shopify has added some new things to your marketing toolkit. Here’s what’s new:
- One discount, multiple uses: Apply a single code across products, orders, and shipping.
- Improved ShopifyQL segment editing with smarter date filters.
- A new AI-friendly Knowledge Base app to support conversational shopping agents.
- Ready-made segmentation templates for quick targeting.
- Plain-language address targeting for geographic segments.
- A better automation template search experience.
Campaign management is also easier now with new tools to measure performance across all your channels from inside the Shopify admin.
Shop App: More Personalized, More Powerful
Shop isn’t just an app anymore—it’s an extension of your storefront. In Summer ’25, the Shop app now features:
- Seamless storefront sync with your online store (including swatches and subscriptions).
- Customer-curated collections that can be shared.
- Enhanced package tracking and easy customs payment options.
- Full store credit and loyalty integration.
Other Notable Upgrades Worth a Mention
- Bulk print up to 250 shipping labels at once.
- Transfer stock using barcode scanning and track multiple shipments per transfer.
- Manage shipping, local delivery, and pickup from one view.
- More logistics partners like Flexport, ShipBob, and SEUR.
- Improved mobile analytics and reporting.
- Import products, customers, and inventory from Square, WooCommerce, Etsy, Wix, and more with one click.
Ready to Try It All for Yourself?
With so much packed into Shopify Editions Summer ’25, it’s no wonder we’re this excited. If this post got you excited about the future of eCommerce as well, and you’re currently on another platform, we’d love to help you explore Shopify. Contact us at support@yourstorewizards.com, and we’ll open a free Shopify store for you. You can explore all of these amazing new features—risk-free. You only pay if you decide to go live.
Plus, we have special offers and promotions available only for our clients who want to migrate or open a new store on Shopify, so be sure to contact us first as these offers aren’t available anywhere else!
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at scott@yourstorewizards.com.