Everyone in the e-commerce world knows how important it is to build trust and forge relationships with customers. With the growing competition today, being able to increase your credibility in your particular industry will certainly give you an edge.
Google, the leading search engine for many years now, understands this. For six years, they ran the Google Trusted Stores program for merchants, which was beneficial for both sellers and buyers. It was a ratings and certification program that provided sellers a boost of authority and trustworthiness while assuring customers of the e-store’s reliability.
However, just recently, those who were part of the program were automatically migrated to the new one that replaced it— Google Customer Reviews. Of course new merchants are also welcome to join this through the Google Merchant Center. It’s still free, after all.