Imagine going hunting in the woods and shooting aimlessly without a target. Do you think your hunt would actually be successful?
Or what if a pilot kept flying a plane with no specific destination? The pilot would most likely end up out of fuel.
Well, obviously neither scenario would end up with good news. It’s bound to be just a waste of time and effort on your part without really achieving anything in the process.
The same goes for your business if you have no target or destination, if you keep wandering aimlessly and trying out different things that may just be fads but aren’t moving you closer to success. You’ll probably end up getting lost or giving up.