Last month, we let you know about an exciting change with Google Shopping. A change, that for some merchants, can be a nice shot in the arm. In an effort to stimulate online sales and offer merchants with limited marketing budgets the opportunity to list products in Google Shopping, the search giant made participation in Shopping free.
In order to list your products in Google Shopping, there are some steps you need to take which we outlined in this blog post. Since the announcement, many merchants have asked whether or not we can help them with getting their products listed.
If you’re a BigCommerce or Shopify merchant, there are many different apps available in the platform’s app stores that allow you to submit your products. Yahoo! Store owners will need to use our Feed Wizard tool to pull your store’s items and feed them to Google.
Once your products are submitted, it’s up to you to make sure you’re maximizing both your free and paid shopping listings. In an effort to help with this, our partner Andy Splichal from True Online Presence is offering our clients a free download of his latest eBook, “Make Each Click Count Using Google Shopping.”
Available for free* until June 4, 2020, this book covers:
- How to properly optimize your Google Merchant Center
- Strategies and best practices for your Google Shopping ads
- The different types of automation available for managing your campaigns
- Advanced techniques for power-users
- …and more!
The book can be downloaded for free* from Amazon.com and is a must read for any merchant who is participating in Google Shopping or considering it.
*Free for Kindle Unlimited users, $1.99 otherwise.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and is part of the Cast that makes happiness at the “Most Magical Place on Earth.” Scott lives in Delray Beach and Orlando, FL. Scott can be contacted at firstname.lastname@example.org.