Just like a bricks-and-mortar store relies upon a welcoming facade and easy-to-shop layout to attract customers and get them to buy, an eCommerce store must do the same. From a well designed homepage, to a neatly organized navigation structure and well laid out item pages that provide plenty of information and a path to purchase, your online store’s design is key to success.
Years ago, designing and programming an eCommerce website was laborious, and oftentimes required the store owner to contract out to a design firm to bring their store to life. As technology improved and eCommerce became even more popular, eCommerce platform providers began to bundle in ready-to-use design templates and simple editors that even the less-than tech savvy store owner could use.
These templates and easy-to-use editors are now commonplace in most platforms, including BigCommerce. With just a few clicks of a mouse, a store owner with no programming or design experience, can design and layout their store quickly and easily. From customizing the store’s homepage to experimenting with different item page layouts, BigCommerce’s Page Builder is a powerful tool that gives store owners plenty of flexibility with site design.
In this BigCommerce training video, Don Cole shows you just how easy it is to accomplish these tasks and more in Page Builder:
Page Builder is included in all BigCommerce eCommerce packages at no additional cost. Plus, there is an extensive library of free and low cost themes that you can install, preview, and find the one that’s just right for your online store.
Of course, if you want to customize your store beyond what these themes and templates allow, a trusted developer partner like Your Store Wizards can assist. However, for most small to medium size merchants, these out-of-the-box themes are all that’s needed with a few tweaks here and there.
New to eCommerce?
If you’re new to eCommerce and are looking for a platform to power your store, talk to us about opening an online store on BigCommerce, or click here for a free trial. We can assist with setting up one of the many included design templates, importing item and product data, customizing your storefront, or whatever you need to be up and selling quickly.
Considering Switching Platforms?
If you’re considering moving your store to BigCommerce, or would like to discuss what a platform migration involves, we’re here to help. We’ve migrated dozens of stores from a variety of platforms and can help with your move as well.
BONUS: Download our FREE guide “A Step-By-Step Guide to eCommerce Platform Migration.”
View Our Other Training Videos
Want to see more of our BigCommerce training videos? Visit our BigCommerce Training Playlist on the Your Store Wizards YouTube channel and be sure to subscribe so you won’t miss our next video!
Contact us today to learn more about running your online store on BigCommerce:
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at scott@yourstorewizards.com.